Elliot Zimmerman, BCS, P.A.
Board Certified Intellectual Property Lawyer
Martindale-Hubbell AV Rating
1776 N Pine Island Road, Suite 224
Plantation, FL 33322
Who are we?
We here at BrandMasters.Law will help create and aggressively protect the brand for your products and services. We will assist in the selection and retention of marketing experts, artists, writers, performers, and others needed to promote your brand. We will apply for registration of your trademark, service mark, and/or copyright. Additionally, we are well respected and experienced in negotiation, mediation, arbitration, and/or litigation to enforce your rights. In short, we will be behind you each and every step along the way…
What does “Branding“ mean?
Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand’s toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, and therefore branding is one of a few remaining forms of product differentiation.” See https://en.wikipedia.org/wiki/Brand.
Let us scope out your needs by researching your Brand.
Searching your brand is important because if you begin using a name or logo without conducting a comprehensive trademark search (federal, state and common law trademark search), you run the risk of infringing someone else’s mark.